The Brief
Gas Mark 1 had very little online identity when they approached me. Their current website did not gain them any interest due to its lack of information and usability. Their success over the years had come from more traditional marketing, and they felt they were missing out on a large market and the financial rewards a strong online presence could provide the business with. The new website needed to fix this but showcasing their products and services with a modern and user friendly website, converting visitors into customers.
The Process
We started with a Research & Discovery phase. We discussed Gas Mark 1 requirement and target market in more detail, and looked at how their competitors were presenting themselves online. Once this had given us a good understanding of the best route in terms of website styling and structure, design visuals were completed for each page type.
Artboards of the page designed in SketchApp
Once the designed was signed off it was built responsively (to work across different devices) using the Craft Content Management System. The CMS allows them to add more internal pages, products, gallery items etc.